Most large Canadian dealers didn't choose a fragmented Know-Your-Product (KYP) setup. They arrived at one. An investment research and data platform was bought for one purpose, a KYP monitoring suite for another, and spreadsheets and advisors' own time filled the gaps between them. Each decision made sense at the time. Together, they produce a KYP program that costs more than it looks, and carries more regulatory risk than anyone intended.
Canadian regulators have raised the bar. In their December 2025 review of 105 firms, the CSA and CIRO found that "annual monitoring alone was not found to be sufficient," and expected approval records to show "meaningful consideration" of each product.[1] A fragmented setup makes both harder to deliver and harder to prove.
This business case compares a fragmented KYP setup with an integrated one, in Canadian dollars, and lets you replace every assumption with your own. It starts with a calculator. Change the number of advisors, the value of their time, the tools you would replace, your staffing or your platform price, and every figure on the page updates. The defaults describe a hypothetical firm of 500 advisors with a mutual fund, ETF and equity platform.
Enter your firm's numbers. Every table and figure below recalculates as you type. Use Reset to return to the defaults.
An integrated system is assumed to reduce advisor KYP time by 90%.
Both are assumed to be fully replaced by the integrated platform.
Loaded cost of $135,000 per analyst and $145,000 per compliance FTE.
| Summary | Today | Integrated | Difference |
|---|---|---|---|
| Software and data | - | - | - |
| Head-office staff on KYP | - | - | - |
| Annual cash cost | - | - | - |
| Advisor time | - | - | - |
| Annual total | - | - | - |
| Total per advisor | - | - | - |
Licence fees are the visible part. Much of the cost of a fragmented KYP setup is people doing work that the systems should connect.
| Part of the Job | Typical Fragmented Setup | What Falls Between the Tools |
|---|---|---|
| Product data and research | An investment research and market data platform; documents gathered by hand | Primary documents read by people, if at all |
| Assessment and approval | Word templates, email and committee minutes | Records scattered; hard to show meaningful consideration |
| Product shelf | A spreadsheet, plus a product list in order entry | Several lists that disagree; status not enforced |
| Monitoring | A KYP monitoring suite for funds; equities watched separately | Different rules and cycles for different products |
| Reviews and decisions | Email and spreadsheets | No link between the alert, the review and the decision |
| Advisors | Product information from several sources; notices by email | Advisors do the research themselves; no record of who read what |
| Evidence | Assembled by hand for each exam | Weeks of work; gaps found under pressure |
| Cost Item | Basis | Annual Cost (CAD) |
|---|---|---|
| Investment research and data platform | - advisors at - | - |
| KYP monitoring and compliance suite | - advisors at - | - |
| Software and data | - | |
| Product analysts | - FTE at $135,000 | - |
| Compliance and supervision KYP work | - FTE at $145,000 | - |
| Head-office staff | - | |
| Total annual cash cost | - | |
| Advisor time on KYP | - hours at - | - |
| Total including advisor time | - |
With the defaults, head-office staff time is more than half the cash cost, and advisor time is several times larger than the whole cash cost. Comparing licence fees alone understates the cost of a fragmented setup.
In a fragmented, largely manual setup, each advisor does part of the KYP work themselves: finding product information across several sources, checking notices against their own book, and documenting what they understood. The default assumption is 4 hours a week, split as follows:
| Advisor KYP Activity | Share | Today (Hours per Week) | Integrated (Hours per Week) |
|---|---|---|---|
| Researching products across separate sources before recommending | 50% | - | - |
| Reading change notices and checking them against the book by hand | 25% | - | - |
| Documenting product understanding and acknowledging decisions | 15% | - | - |
| Assembling the annual product review of the book (spread across the year) | 10% | - | - |
| Hours per advisor per week | - | - | |
| Hours per advisor per year (46 weeks) | - | - | |
| Value across all advisors | - | - |
Advisor time is valued, not paid out. The saving is capacity returned to advisors, and becomes revenue or client time only if it is used that way. The 90% reduction assumes the system gathers product information, matches changes to each advisor's own book, and pre-populates notes and the annual review, leaving the advisor to read, judge and confirm. This page shows advisor time separately from cash so finance can approve on cash alone if it prefers.
An integrated KYP platform doesn't just add a capability. Done properly, it replaces several tools the firm already pays for.
In the KYP HubSpecifying the replacement system: KYP System RFP Blueprint.
| Existing Tool | What It Does Today | What Replaces It | Default Assumption | Annual Spend Displaced |
|---|---|---|---|---|
| Investment research and data platform | Fund and security data, ratings, screening and research for head office and advisors | Platform's data, primary documents and product analysis, with market data included | $1,800 per advisor per year | - |
| KYP monitoring and compliance suite | Change detection, alerts and supervisory reporting | Platform's monitoring, review workflow and evidence | $480 per advisor per year | - |
| Total | - |
Both tools are treated as fully replaced: the integrated platform takes over their data, research, monitoring and reporting, so the full cost comes out. Enter your own per-advisor costs in the calculator.
| Condition | Why It Matters | How to Check |
|---|---|---|
| The platform covers every product the old tool covered | Any gap keeps the old tool alive | Coverage map against the full shelf and all client holdings |
| Market data rights cover every use | Advisor-facing displays and reports often need specific licences | Confirm data licensing for head office and advisor use |
| Advisors have what they used the old tool for | If advisors keep their old tool, the saving disappears | List each use of the old tool and test it on the new platform |
| Contract terms allow exit | Notice periods and minimum terms set the earliest switch-off date | Review renewal dates and notice periods before go-live |
| Records from the old tool are kept | Past KYP evidence must remain available | Export historical records before termination |
The calculator assumes both tools are switched off when the platform goes live. If contracts require a period of running both, add that cost to the implementation figure.
Regulatory risk isn't priced in the calculator, but it is part of the decision. A fragmented setup makes findings more likely.
In the KYP HubThe full findings: CSA-CIRO KYP Sweep (Staff Notice 31-368). Where enforcement is heading: The Rising Cost of Regulatory Scrutiny.
| Gap in a Fragmented Setup | What Can Happen | Likely Consequence |
|---|---|---|
| Monitoring split across tools and cycles | A significant change goes unnoticed | Finding on ongoing monitoring |
| Alert, review and decision held in different places | The firm can't show what it did | Finding on documentation |
| Shelf status not connected to order entry | Purchases continue in a suspended product | Finding on controls; possible client remediation |
| Advisor notices sent by email | No evidence advisors understood a change | Finding on product knowledge |
An integrated system covers the whole KYP job in one place: product data and documents, assessment and approval, the shelf, monitoring, reviews, advisor knowledge and evidence.
In the KYP HubWhat an integrated system has to run, step by step: Product Approval, Material Change, From Alert to Decision, Advisor Due Diligence and Supervising a KYP Program.
| One-Time Cost | Basis | Cost (CAD) |
|---|---|---|
| Implementation | Setup, data loading, rules and workflow configuration | - |
| Annual Cost | Basis | Cost (CAD) |
|---|---|---|
| Integrated KYP platform | - advisors at - per month, including market data | - |
| Product analysts | - FTE, focused on judgment rather than gathering | - |
| Compliance and supervision KYP work | - FTE | - |
| Total annual cash cost | - | |
| Advisor time on KYP | - hours (90% less) | - |
| Total including advisor time | - |
Reduced staffing is capacity, not necessarily headcount. Many firms redeploy analysts to deeper review of complex products, or absorb growth without hiring. The value is the same either way.
| Cost Area | Fragmented (CAD) | Integrated (CAD) | Difference (CAD) |
|---|---|---|---|
| Software and data | - | - | - |
| Head-office staff | - | - | - |
| Annual cash cost | - | - | - |
| Advisor time | - | - | - |
| Including advisor time | - | - | - |
| Year | Cash Saving (CAD) | Advisor Time Saving (CAD) | One-Time Cost (CAD) | Net (CAD) | Cumulative (CAD) |
|---|
On cash alone, the one-time cost is recovered in - and the net cash saving over - years is -. Including advisor time, the net benefit is -. Finance will usually approve on the cash case; the advisor time is why the business will want it.
The calculator is only as good as the numbers in it. These are the inputs worth replacing first, and where to find them.
| Input | Why It Matters |
|---|---|
| Number of advisors | Drives platform cost, displaced tool spend and advisor time together |
| Advisor hours on KYP per week | The largest single value in the case; measure it rather than estimate it |
| Value of an advisor hour | Sets the value of the time returned to advisors |
| Existing tool costs | Decides how much of the platform cost is offset by tools switched off |
| Platform price | The largest new cash cost |
| Staffing after | The largest head-office saving; depends on changing how work is done |
| Input | Where to Find It |
|---|---|
| Existing tool costs | Vendor invoices and contracts; per-seat counts; renewal dates and notice periods |
| Staffing after | A time study of product and compliance work, and which tasks the platform automates |
| Staff on KYP today | Product and compliance team headcount and the share of their time on KYP |
| Advisor hours on KYP | An advisor survey or a sample time study across branches |
| Value of an advisor hour | Finance: revenue or compensation per advisor hour |
| Platform price and implementation | Vendor proposals |
| Risk | Effect | Mitigation |
|---|---|---|
| The platform doesn't cover the whole shelf | Old tools kept; displacement savings lost | Coverage map before contract |
| Old tools aren't switched off | Both setups paid for at once | Decommissioning dates owned by a named executive; notice periods checked early |
| Staffing doesn't change | Platform cost without the staff saving | Plan the new operating model before go-live |
| Advisors don't adopt it | The advisor time saving, the largest benefit, isn't realized; advisors may keep old tools | Advisors involved in selection and testing |
| Vendor risk | Dependence on one provider | Due diligence, exit terms and record export in the contract |
A business case is a decision the firm will be held to. Building it well is part of the decision.