Roadblock
The Challenge Advisors Face
In today’s complex financial landscape, advisors and portfolio managers are tasked with navigating an overwhelming investment universe. With over 75,000 individual securities in Canada and the US alone—spanning mutual funds, ETFs, bonds, liquid alternatives, and more—identifying the right investments for clients is a monumental challenge.
Overly Complex or Costly
Many platforms are challenging to use due to outdated legacy interfaces and complicated navigation. They often require extensive training or come with prohibitively high costs.
Limited Personalization
Advisors need tools that align with their unique strategies, such as focusing on specific investment managers or excluding companies for ethical reasons. Current platforms fail to support this level of customization.
Information Overload
Simple screening tools often generate hundreds of irrelevant options, making it difficult to pinpoint investments that align with an advisor’s approach.
The result?
Advisors spend valuable time sifting through data instead of focusing on delivering tailored solutions to their clients.